How Much Conent Is Uploaded on Instagram Daily

Instagram, the platform where you tin can attain over i.two billion people and an in-app shopping pioneer, is constantly reinventing itself. Boasting the highest engagement rates of all social media, Instagram is a must for any marketer. That'south why we compiled the latest Instagram marketing statistics, which will help you lot understand the best advertisement arroyo on the platform that has been a major factor in popular civilization for a while at present. Read on!

Instagram Marketing Statistics (Editor's Choice)

• There are over 1.ii billion Instagram users.
• The average daily time spent on Instagram is 29 minutes.
• 90% of Instagram users follow a business profile.
• Over 80% of B2C and over 80% of B2B marketers are on Instagram.
• Instagram has the highest engagement rates of all social media.
• Shoppable posts can boost brand traffic past over two,600%.

General Instagram Usage Facts

1. In that location are over 1.2 billion Instagram users.

When Facebook acquired Instagram in 2012, at that place were but 27 one thousand thousand people on the platform. The number of users started skyrocketing a couple of years later, with annual increases of at least 100 million. Instagram marketing stats testify the about pregnant milestone happened in June 2018, when the company reported i billion users on the platform which turned it into an essential marketing tool. The latest report as of 2021 points to a stunning 1.22 billion users.

(Digital 2021: Global Overview Report, Statista)

2. Over half a billion Instagram accounts worldwide are agile daily.

Interestingly, over 500 million Instagram users likewise spotter stories daily. The story feature allows capturing moments and sharing them for 24 hours only, after which they disappear. Text, photos, and videos can be shared equally stories, with the option to add together many details, such as music, stickers, GIFs, etc.

(Facebook)

3. Over one-half of Instagram users are young adults.

The distribution of the platform'south users past age shows that information technology's nigh popular for people aged 18-34. Instagram marketing statistics reveal the group accounts for 62.8% of the total user base. Teenagers seem to prefer other apps, namely, Snapchat and TikTok; those aged 13-17 account for 20.6% of Snapchat users and 27% of TikTok's.

(Statista, Digital 2021: Global Overview Report, Hootsuite)

4. Just over a half of those that use Instagram are female person.

The latest data points to a relative balance betwixt female and male users. Every bit of January 2021, Instagram demographics by gender show female users deemed for a slightly larger part of the platform's audience (50.eight%). The remainder, 49.2%, were male person users.

(Statista)

5. Over 133 million Instagram users are based in the United states.

As of February 2021, the United states of america Instagram user count stands at 133,800,000. It'southward an important channel for social media marketers stateside, with 40% of the US population using the platform. Instagram marketing stats evidence female users are prevailing by a larger share in the US than on a global level, accounting for 57.3% of Instagram's United states of america-based audience.

(NapoleonCat)

Instagram User Behavior Stats and Facts

six. The average daily fourth dimension spent on Instagram is 29 minutes.

The evolution of daily time spent on social media is extremely important data for marketers. Worldwide, the boilerplate is 2 hours 25 minutes, meaning more than than half of the globe population can exist reached through social ads daily. The latest Instagram ads statistics betoken to an average of 29 minutes each day when your brand can get noticed by over 1.2 billion users.

(Digital 2021: Global Overview Study)

7. The average number of hashtags per post is over 10.

Fifty-fifty though information technology was Twitter that gave birth to hashtags, they have proven essential on Instagram too. Hashtags are all most communities and people with similar interests, thus can help marketers significantly expand their reach. The latest analysis of over 81 million posts points to the average number of hashtags per post being 10.74. One-half of the analyzed posts, however, had fewer than 6 hashtags.

(HubSpot)

8. Over 1,000 photos are uploaded on Instagram every second.

The platform's users are prolific, and data from Apr 2021 points to a staggering figure of more than 1,000 photos being uploaded every 2d.

(Net Alive Stats)

9. The Instagram app had over half a billion downloads in 2020.

Instagram marketing stats show the platform ranked every bit the fourth nearly pop worldwide with 503 million unique downloads. Data for the US only places it a spot higher as the third most popular with 62 million downloads. TikTok ranks offset both worldwide and in the US. That doesn't come as a surprise, as TikTok is the fastest-growing social network, the only i currently outranking Instagram in this category.

(Apptopia)

10. Instagram is the tertiary nigh popular platform for US teens.

The photo and video sharing platform had its elevation in 2014-2015 when it was the most popular among US teens. Soon afterward, Snapchat took the atomic number 82 and nonetheless ranks at the top of the list with 34%, while 25% said Instagram was notwithstanding their favorite one. TikTok is in between, ranking 2d (29%) only is expected to outrank Snapchat soon.

(Statista)

eleven. More than half of millennials find fashion trends through social media content.

Millennial Instagram marketing statistics show 57% of that generation discover fashion trends on the photograph-sharing platform. Making decisions based on social media content leads to what is known every bit impulse purchases. Instagram demographics stats show that 82% of millennial users would buy a product the showtime time they see it if they like it enough.

(Forbes)

12. Over 80% of millennials want to buy from brands that share their values.

As millennials are condign increasingly ascendant in their spending power, marketers are wise to prioritize their needs and expectations. If your brand is targeting millennials through Instagram advertising, stats evidence 83% of that generation want to buy from brands that share their values. And then, use the platform to communicate your values and share opinions instead of exclusively promoting your products/services.

(Minor Business organisation Trends, McKinsey)

Of import Instagram Advertising Stats

13. In 2020, the median CPC for an Instagram feed advertisement was $3.35.

Instagram ads are proven to drive acquirement. Paid ads on the platform are calculated by CPC in terms of advertizing impressions, and the median for Instagram feed ads in Q1 2020 was $3.35. The CPC was a whopping 118% college compared to Q4 2019, reflecting an increase in the platform'southward popularity.

(HubSpot)

14. In 2020, the median CPM for an Instagram feed ad was $vii.68.

Another important metric for social ads is the cost per mile, also known as price per thousand. It represents the full price that advertisers pay for a thousand impressions of their advertizement. Instagram business statistics bear witness the median for Instagram news feed ads was $7.68 in Q1 2020, marker an 11.6% increase from Q4 2019.

(HubSpot)

15. In 2020, the median CTR for an Instagram feed ad was 0.22%.

The CTR refers to the number of times users actually click on your ad to visit the target page, compared to the number of impressions or people who saw the ad. The median CTR has been decreasing since Q2 2019 when it was 0.88%. In Q3, the decline was most insignificant, just 0.04%, followed by a 0.44% fall in Q4 2019.

(HubSpot)

16. The median CPC for Instagram stories was $i.83 in 2020.

The same research points to relevant Instagram statistics for business concern, analyzing over 30 million advertizement impressions on Instagram stories. The median CPC stayed virtually the same in Q1 2020, at $i.83, dropping by just $0.01 compared to Q4 2019. The median has been continuously growing for the last 5 quarters presented in the report, and the YoY increase (Q1 2019 vs. 2020) was 23%.

(HubSpot)

17. The median CPM for Instagram stories was $6.25 in 2020.

The data from Q1 2020 points to a YoY increase of 53%, the median CPM existence $4.08 in the same period of 2019. In Q2, it declined a scrap to $3.91, and so jumped to $six.85 in Q3 2019, just to continue growing over the following quarter. And then, nosotros have a high median of $7.95 in Q4 2019, dropping by 21% to equal $vi.25 in Q1 2020.

(HubSpot)

xviii. The median CTR for Instagram stories was 0.33% in 2020.

The differences in stories vs. news feed posts can vary significantly, and for the CTR, stories are in the lead. Instagram story statistics show a YoY increase was 27%, but the latest drib was at xx% on a quarterly basis.

(HubSpot)

19. 90% of users on Instagram follow a business contour.

Nine out of 10 people who utilise Instagram follow at least one business profile on the platform. Given that it's used as a discovery channel and that users won't shy away from shopping through the app, you can't beget to omit Instagram from your social strategy.

(Instagram)

Must-Know Instagram Stats for Business

20. Over 80% of B2C marketers are on Instagram.

Experts concord that Instagram is one of the most important platforms in any B2C strategy, specially since the in-app shopping option was introduced. Instagram marketing data shows that, with 82% of B2C marketers on the platform, it'southward the second-most used, after its parent company Facebook which remains the tiptop option for marketers with 96%.

(Statista)

21. Over 80% of B2B marketers are on the platform.

The popularity of Instagram is at an all-time high for digital and content marketing companies every bit Instagram's user base of operations keeps growing and features are being added to the platform. It was already widely known for business-to-consumer relations, but B2B marketers have been embracing it for several years now. Instagram business stats evidence that 81% of B2B marketers study leveraging the power of the photo-sharing platform.

(Statista)

22. Influencer marketing yields the best results on Instagram.

As the very proper noun of this marketing strategy reveals, influencers are there to impact users' opinions, especially when it comes to choosing products and services. Instagram influencer marketing statistics reveal this is the top app in this context, boasting over seven times college date rates than influencer posts on Facebook. The data shows 1.42% as an average Instagram appointment charge per unit, compared to 0.19% for Facebook. Twitter is far behind both, with just 0.036%.

(Rival IQ)

23. Almost 70% of marketers implementing the influencer strategy are on Instagram.

When it comes to preferred channels for influencers, statistics evidence Instagram ranks first, with 68% of influencer marketers establishing their strategy on the platform. TikTok seems to be catching up in popularity, at present ranking second with 45% of influencer marketers on the platform. Facebook was pushed down to third place as a result, with 43% in popularity for influencer marketers.

(Influencer Marketing Hub)

24. Instagram marketing data shows over 80% of Instagram influencers are female person.

The latest research on Instagram sponsored posts over the course of a year has gender as a variable of over three million posts labeled as an "ad". Instagram influencer marketing stats show a whopping 84% of influencers on the platform are female person.

(Statista)

25. Posts with tagged locations have 79% higher engagement rates.

There are several ways to increase your engagement rates, and Instagram marketing facts show one of them is adding geolocation to your posts. This way, your visibility increases, reaching a bigger audience, and engagement levels are reported to be a stunning 79% higher. Perhaps non surprisingly, Los Angeles is the most tagged city worldwide. New York, London, Paris, and Moscow complete the pinnacle 5 listing. LA as well ranks first in terms of appointment rates of geotagged posts.

(Mention: Instagram Engagement Report 2020)

26. Instagram has the highest engagement rates of all social media.

Even though the latest 2021 data points to a 25% turn down, Instagram engagement stats by social media type show the appointment rates are still the highest on this platform. When the data compiled across all industries was analyzed, the median per mail was 0.98%. In comparing, the median was 0.08% for Facebook, and 0.045% for Twitter.

The acme five industries for Instagram engagement are:

• Higher ed (three.19%);
• Sports teams (i.79%);
• Influencers (1.42%);
• Non-profits (ane.41%);
• Booze (1.17%).

(Rival IQ)

27. Shoppable posts tin potentially boost brand traffic by over 2,600%.

Instagram was a pioneer in setting upwards the characteristic which allows in-app shopping, significant the links wouldn't redirect them to other websites to make the buy. Both brands and users dear the choice, and Instagram traffic stats reveal brands can see their traffic spike by a stunning two,666%. Keep in heed though that not just any can achieve such results, so you'll have to consult with branding experts to create need and be boggling in your strategy.

(Big Commerce)

28. The average engagement rate by post type on Instagram is 0.85%.

Different types of posts drive unlike engagement rates. The rate represents the relation between the number of account followers and the number of likes and comments combined. Instagram engagement statistics show carousel posts take the highest average rate of 1.05%. For photograph posts, information technology's 0.88%, and it's the lowest for video posts, 0.55%.

(Digital 2021: Global Overview Written report)

29. Short videos have the highest engagement rates on Instagram.

This refers to posting pre-recorded videos, and so we're not comparing the engagement rates of Live and other types of videos. The maximum length is threescore seconds, but research shows that videos of upward to 30 seconds have college engagement rates. The "perfect" video is estimated to last 26 seconds —these see the about comments. These Instagram advertising statistics should brand one thing clear — keeping your promotional videos curt and sweet is the manner to get.

(Big Commerce)

The Latest Trends on Instagram

xxx. Instagram Reels is available in over 50 countries as of August 2020.

The characteristic was introduced in 2018 as a response to TikTok's growing popularity. Brusk videos of three-15 seconds with numerous video editing tools, including AR, were quickly embraced by both users and advertisers. The latest Instagram Reels statistics evidence the characteristic is available in over 50 countries, shortly to be expanded worldwide.

(Tech Crunch)

31. The most liked photo on Instagram is that of an egg.

By examining the most liked photos on Instagram, an interesting outcome pops up for the photograph with the most likes. You've probably imagined some glory or an influencer, but in reality, it's an egg. Nosotros're not even joking, the campaign explained they wanted to beat Kylie Jenner's record of xviii million likes at the time, and they did information technology. The latest Instagram similar statistics reveal the photograph of an egg that gained the most likes has over 55 million of them.

(BrandWatch)

32. #dearest is the most pop hashtag on Instagram.

The latest information point to #love having been used a stunning 1.2 billion times. Some other pop hashtags that consummate the peak 10 listing are: #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme. As you can discover, most of them are quite generic. So, accept notice that while it's advised to use popular hashtags to attain more than people, it tin be challenging for your post to stand out with such wide topics.

(Influencer Marketing Hub)

33. In that location are 4 types of videos on Instagram.

Since IGTV and Reels were introduced on the platform, Instagram video stats show in that location are 4 distinct types of videos. Likewise the two we've mentioned, you can post pre-recorded videos and circulate live ones. Reels are limited to 15 seconds, pre-recorded videos to a minute, IGTV to an hour, and Alive to 4 hours.

(Later, Social Media Today)

34. IGTV allows ads equally of 2020.

IGTV was introduced in 2018 and for a couple of years didn't allow monetization through commercial ads. This Instagram characteristic is an splendid fashion for brand promotion as it allows publishing longer content. Instagram video marketing statistics bear witness as of 2020, vertical video ads of upwardly to 15 seconds can be added to IGTV. Brands should exploit the option as users are highly immersed in IGTV videos they make up one's mind to watch.

(The Verge)

35. Instagram's latest feature is Remix on Reels.

The audition worldwide seemed to love TikTok's characteristic Duets, and then Instagram delivered. As of Apr 2021, Remix is available on Reels. The feature allows users to be more interactive and continued past creating videos alongside the already existing ones made by other users. For video marketers, it'due south the latest opportunity to appoint audiences while creating a promotional campaign.

(Tech Crisis)

Wrap-Up

Instagram'due south game in keeping upward with user expectations and the latest trends is strong. The platform is ane of the most influential social media around and Instagram marketing statistics show that it also caters incredibly well to businesses and advertisers. This makes information technology an absolute must if y'all want to have a fighting chance promoting your venture in the digital realm.

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Source: https://99firms.com/blog/instagram-marketing-statistics/

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